Matchmaking

Most men who inquire about matchmaking services are operating on the wrong mental model. They imagine a matchmaker as an upgraded algorithm. It is a person who reviews their preferences. They screen a database. Then they find a compatible match. A Tinder with taste. That is not what matchmaking is. Understanding what it is will help you decide if it is worth your time and money in Bangkok. It will also help you judge the agencies selling it.

Bangkok's dating event market has matured quickly. Operators who built a following through well-run speed dating nights now face the natural next question: what else can we monetise? Matchmaking is the obvious answer. The problem is that event operations and matchmaking are not the same business — and the clients who pay for matchmaking from operators who are primarily event organisers are buying something that often doesn't match what the label says.